Google issued a reminder on his blog, which points out that two thirds of consumers reported they are more willing to buy into a mobile-optimized website, and just under two thirds (61%) said they´d abandon a page from your mobile phone, if they do not see what they want.
These numbers are from a Google survey, conducted by Research and SmithGeiger Sterling in July 2012 to over 1,000 Internet users with Smartphone in the U.S.
A total of 96% of consumers reported finding websites that clearly were not designed for mobile devices.
In another part survey reveals that 50% of people said that even if they like a business, they would use them less often if the website isn’t mobile-friendly. Unlike 74% of those who have visited a page optimized said, that they would be happy to return.
It was also reported that nearly 20% of visits to small businesses, led to an immediately call to the business (e.g. with click-to-call), with some local business leading the highest demand (e.g. pizzerias at 32%, car services at 27.8%). But businesses have to earn that call with a mobile-friendly website that puts the phone number visible (above the fold) and in eyeshot.
The study concludes by stating that non-mobile friendly sites actually damage the reputation of companies, when respondents answered as follows: 36% of respondents said they felt they had wasted their time visiting those websites, and 52% of users noted that poor mobile experience made them less likely to hire a company that is not interested in their business.
Google concluded: ““The fastest path to mobile customers is through a mobile-friendly site”.
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